Today there are many print journalists boycotting social media for a while. Then they tried LinkedIn. Within weeks, they had chosen a freelance job because someone recognized their name. The contact e-mails them and asks if they want a job as editor of a business magazine. They might say they didn’t write a business article, while the contact said they knew a freelancer could do it. The contact person will later recommend the freelancer to the publisher. In a later interview, the publisher said, “If Marci referred you, you got the job.”
They have the job. Interestingly, the freelancer never met Marci, who gave them their original freelance job. She only knew their writing skills. She is an editor at a national newspaper.
This is the world on LinkedIn. Create a keyword-rich profile so others can find you during searches. One of the best tips for freelancers is to join groups that share the same concerns as your business. On these pages, ask questions, answer questions, offer help and connect with other like-minded people.
The best LinkedIn tips I can offer relate to your network and business network. Your company network should be seen as an important part of your corporate identity. Too many people ask for and accept invitations to connect with people they’ve never met or done business with. LinkedIn knows this is bad because it even has an option on the connect page that says “I don’t know this person” and then advises you not to connect.
If you want to attract potential customers, you need to learn everything you need to know about social media for the financial future of yourself and your company.
By the way, do you want to know more about social media?
How Freelance Writers Can Go Green
Now is the time for all of us to contribute to the environment. “Green” or eco-friendly isn’t just for naturalists or those “crazy earthlings”. As a freelance writer I want to do my part. Here are four green tips for freelance writers that are relatively easy to follow.
It is the small efforts of all of us that will help Mother Earth. If you are a freelance writer who is or wants to be environmentally conscious, this is for you.
1. Recycle electronics. Did you know that electronic devices are one of the fastest growing segments of our country’s waste? It is called e-waste and it consists of popular electronic products that we all use such as copiers, fax machines, computers, televisions, etc.
All of these can be recycled, reused and/or renovated. For more information, visit epa.gov and find information about recycling. They have information about where to donate used equipment, links to local organizations involved in e-waste programs, and a general FAQ section on recycling electronics. If you are in California, erecycle.org is a good site to visit.
2. Go to the paperless office. I’ve had a paperless office for years. It has nothing to do with green, just practicality. It turned out to be one of the best things I’ve ever done to protect the environment.
Creating a paperless office is easier than you might think. In 2001, while living in New York, I moved the company from an office space to my one-bedroom apartment. Since space is limited, I want to eliminate the need for file cabinets. So I started scanning and storing documents electronically. I use e-mail instead of fax as much as possible and only print when absolutely necessary.
I ran a personnel office at the time and had to keep all kinds of documents and files, so you would think it was difficult. I was pleasantly surprised at how easy it was to set up a paperless office — and still be one.
3. Unplug the device. Carter Osterhouse of HGTV, a carpenter, said in one of his go green ads that appliances can use up to 40 percent of their energy when plugged in, even when turned off.
So in addition to logging out, unplug your office equipment at the end of each day. While it may seem inconvenient to constantly turn it on and off, just think of the huge environmental savings – we all share the planet. Now is the time for us to contribute, even if it might be a little inconvenient.
Osterhouse also reminds us that when we are not using all the appliances in the house, we need to unplug them regularly, such as coffee machines, toasters, microwaves, etc.
4. Use recycled paper. The use of recycled paper should become the norm. It is easy to find and helps a lot with the environment.
Consider this: Some experts say recycling a ton of newspapers can save about 4,000 kilowatt hours of electricity. That amount of electricity could power a three-bedroom European home for an entire year, and/or enough energy to heat and air the average North American home for nearly six months. [Source: Wikipedia.com (find paper recycling article)]
When buying recycled paper, try to buy the brand with the highest recycled content. To mark a product for recycling, it must meet federal standards that require it to have at least 30 percent pre-consumer content.
go green adding
Just a few green tips for freelance writers. With a little thought I’m sure you can come up with more. And while some of them seem nominal, they add up.
If green is important to you, the green tips for freelance writers are easy to follow.